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The document discusses a survey conducted by .orgCommunity in 2016 to explore technology and digital transformation priorities of association leaders. The study involved 55 association leaders who identified key concerns and likely future initiatives. Concerns included data utilization, operational efficiency, digital content value, and technology innovation perception. The survey highlighted the importance of a strategic approach to technology and enhancing decision-making processes. <br /><br />Respondents showed concerns about organizational understanding of technology as a strategic resource and the need for a shared vision among senior management. They emphasized the necessity for a long-term strategic vision, improved decision-making processes, and staff training. Initiatives with high likelihood of implementation included website enhancements, digital content support, and security improvements, reflecting a customer-centric focus.<br /><br />Budget considerations revealed an expected increase in operational technology budgets over the next three years, with a median allocation of 10.4 percent. Key areas for budget allocations included software/systems, digital user experience, and network operations/security. The document concludes that technology in associations is evolving into a strategic resource, emphasizing the importance of addressing organizational concerns, enhancing member value, and investing in targeted digital transformation initiatives.

Keywords

orgCommunity survey

association leaders

technology priorities

digital transformation

data utilization

operational efficiency

digital content value

technology innovation perception

strategic approach to technology

decision-making processes